Brand New a wonderful source for looking at the latest identity make overs. Every entry includes a detailed description and opinions on the identity. Just recently readers are able to participate in votes and surveys to show their opinions as well. The website is great for keeping you updated with the branding world.
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here for the full details on the rebrand of Pepsi
The amount of work put into a logo is enormous. The transformation of Pepsi had taken numerous stages with large amount of sketches. Based on concept, the logo is developed systematically with consistent curves, circles and angles to achieve a final product.
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