Chip Kidd - Good is Dead

I was recently introduced to a celebrity designer named Chip Kidd from my editorial class.Book designer and novelist Chip Kidd. (Fred R. Conrad/New York Times/Simon & Schuster)

The well-known New York based book designer's work has been featured in Vanity Fair, Time Magazine, ID Magazine, etc. He designed almost 800 book covers, a large number of the best selling novels from the past decades had been designed by him.
All of his books are cleverly designed with strong use of imagery, symbols, and typography. In a CBC interview, Kidd commented that the book is “a metaphor for the way advertising can work and the way advertisers and agencies have a tremendous responsibility because of the — almost literally now — viral ways that their messages are disseminated to society.”